Our Purpose and Strategy

Our expertise, products and services make us a bank. Our people, purpose, values and culture make us ANZ.

Our purpose

Our Purpose is to shape a world where people and communities thrive. It drives everything we do at ANZ, infuses our strategy and is fundamental to shareholder returns.

Our strategy

We bring our Purpose to life through our Strategy: to improve the financial wellbeing and sustainability of customers by providing connected, relevant and efficient services, tools and insights, directly and in partnership with others.

The Bank we're building

We know, from studying organisations globally, that companies with a clear strategy linked to their purpose outperform, over the long term, in terms of returns to shareholders, contribution to society and value to their customers – and the engagement of their staff.

In fact, ANZ’s motto Tenax Propositi (Tenacity of Purpose), adopted in 1951 when the modern ANZ was formed, holds this idea at its core.

By building the financial wellbeing and sustainability of our customers we will have a better reputation, a more engaged team, acquire customers at a lower cost, grow loyalty, generate better financial outcomes – and deliver more capital to reinvest in the business and continue to improve customers’ lives.

It’s a virtuous cycle, captured in this value wheel chart, and the essential philosophy of the Bank We’re Building. The growth in value of each of our businesses, in Australia, New Zealand or Institutional, can be understood in terms of this cycle.

To succeed we must employ people committed to our purpose who listen, learn and adapt. We need to equip them with the best tools and insights. We need to focus on those few things that really improve the financial wellbeing and sustainability of our customers.